Pass-the-orange: 25 years of Basic Orange

In the more than 25 years that Basic Orange has existed, we have experienced everything in the rise of today's internet. With many beautiful websites and applications for numerous organisations in the healthcare, finance, culture and non-profit sector. In this video series from 2020, we ask (former) employees, partners and customers to tell a fun anecdote from our 25 years of existence.

Maarten Dirksen, owner of Basic Orange, kicks things off and passes the orange on to co-founder and friend Alewijn Medendorp (Scanologics.com).

Pass-the-Orange #2 Gert Hindriks
Today it's Gert Hindriks, the first employee of Basic Orange, who is next! At the moment he is working for the websites Landschaperfgoedutrecht.nl and utrechtaltijd.nl again working with Basic Orange, this time as a client.

Pass-the-Orange #3 - Anna and Ilja from Theater de Purmaryn

Pass-the-Orange #4 - Antoine Lelieveld of the Amivedi Foundation

Pass-the-Orange #5 - Nico Knegt
This time the orange is caught by coach and adviser Nico Knegt! Nico was at the start of Basic Orange: "I saw two guys who were very enthusiastic and very eager to learn". Are you curious about the first advice he gave the men 25 years ago?

Pass-the-Orange #6 - Ilonka Coenraad (Patient Journey Lab)
This time, Ilonka Coenraad of Patient Journey Labs explains how she became a partner of Basic Orange in the field of customer journeys in healthcare.

Pass-the-Orange #7 - Juliette Dufornee - Early Music Foundation
Today it's Juliette Dufornee's turn from the Early Music Foundation. In recent years, we have worked hard together on the website. With the help of online personalisation, visitors are now guided even better to their choice of concert. Curious how? Watch the video! Would you like to know more about our online personalisation process at Strichting Early Music? Read the entire case via https://upersonal.nl/ervaringen/.

Pass-The-Orange #8 - Martin van Kranenburg
Martin van Kranenburg is one of the largest conversion specialists in the Netherlands. He says that he has known Maarten from Basic Orange for 23 years and meets him every so often in the world of the web. For a few years now, he has been working with Basic Orange on personalising websites and giving marketing courses with a focus on text: writing for the brain. www.onlinebeinvloeden.nl

Pass-the-Orange #9 - Eric Summer
Eric Zomer (zomerinhuis.nl) joined Basic Orange as a marketer for the rebranding of the Basic Orange corporate identity. After that, he worked as a partner of Basic Orange on the branding for many websites. From his hometown of Laren, Eric talks about the collaboration. More about Eric Zomer: https://www.basicorange.nl/over-ons/communicatiecombinatie/

Pass-the-Orange #10 - Arnold Visser of Umbraco
Arnold Visser has been the face of the Umbraco community in the Netherlands for years. Umbraco is 'the friendly cms'. He visits Maarten Dirksen of Basic Orange to catch up on Umbraco 9 which will be released soon. Maarten and Arnold have been running into each other for years since Basic Orange switched to Umbraco for its websites around 2012.

Pass-the-Orange #11 Selma van Woningborg
Selma Jacobs of Woningborg talks about the creation of their websites and the pleasant cooperation.

Pass-the-Orange #12 - slot - Maarten Dirksen

For a year, the Basic Orange orange travelled through the country visiting (former) employees, customers and partners. They told fun anecdotes from the rich history of Basic Orange. Maarten closes the 25th anniversary year with a toast to the future.