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Basic Orange Academy

Sharing knowledge benefits everyone 

Basic Orange Academy

With the Basic Orange Academy, we take our customers, relations, partners and other interested parties along in the developments, trends and experiences within the online world. In periodic knowledge sessions, we invite experts to speak on specific topics such as content strategy, email marketing, user testing, UX, Analytics, SEO and website optimisation.

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Website optimisation by means of UX & CRO (16 April 2024, Utrecht)

Especially for Culture Marketing, Basic Orange provides the workshop 'Website optimisation by means of UX & CRO'. With this workshop you will gain insight into different techniques to improve the performance of your website.

More and more disciplines are emerging that focus on designing an optimal online user experience. For example, you can improve a website in various ways: you can look at readability, navigation structure, use of images and relevant call-to-actions and mention USPs, among other things.

During this new workshop, you will receive tools from two experts in the field to get started with this. You will get an introduction to commonly used techniques such as User Experience Design (UX design) and Conversion Rate Optimization (CRO).

After this workshop, you will be more adept at conversion optimisation, so that you can convince more visitors to your website to subscribe to a newsletter, click through to relevant content or book a performance, exhibition or course. Attention is also paid to digital accessibility, so that your website is also usable for people with a disability.

Date: Tuesday, April 16, 2024 (10:00 a.m. – 4:30 p.m.)
Location: ILFU in Utrecht
Sign up here.

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Maarten

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Maarten Dirksen Director
06 - 50 600 624