GEO Optimization: Visible in the AI Age
Stay discoverable in the age of AI search engines
Online findability is changing faster than ever. Where SEO was key for years, AI tools are now increasingly determining which answers users see. With Generative Engine Optimization (GEO), you ensure that your organisation remains visible in the AI era.
At Basic Orange, we combine 30 years of experience in online strategy and optimisation with the latest insights in AI. In this way, we not only help you to be prepared for this change, but also to benefit from it. We always start practically: with a free GEO scan, we show how your website is currently performing in AI search engines and where there are opportunities for improvement.
New opportunities
More and more queries are answered directly by AI – without users having to click through to websites. Think of Google AI Overviews, ChatGPT and Perplexity. This means:
📉 Fewer clicks to your site.
📈 But also new opportunities – if you know how to remain visible to AI.
With GEO optimisation, we ensure that your content is recognised and used by AI. This way, your organisation remains visible and relevant in this new digital playing field.
GEO is the new SEO
Generative Engine Optimization (GEO) is the optimisation of your content and website for generative AI tools. Where SEO helps you rank high in search engines, GEO ensures that AI recognises, uses and cites your content as a reliable answer. This way, you turn AI tools into a new channel to reach your target group and your website remains visible in an online world where more and more searches are handled directly by AI.
Why Basic Orange?
With 30 years of experience in website optimisation, we know exactly how to make technology work for organisations. We have built up extensive experience in GEO optimisation: making content visible in AI search engines. We combine that technical expertise with a personal approach: short lines of communication, fixed contacts and a team that really knows you. This is how we build trust and sustainable cooperation. Many customers have been working with us for many years – proof that our solutions are not only innovative, but also provide lasting value.
Learn from our experts and check out our knowledge tips
For many years a successful collaboration with a.o.
