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Customer case

a Multi-Website Platform for different healthcare specialities

Mental health institution Arkin

Arkin is one of the larger mental healthcare institutions in the Netherlands, with over 4,000 employees and 42,000 clients. Various specialities fall under the umbrella of Arkin, such as Jellinek, Mentrum, PuntP, Arkin Elders and Sinai Center. Each specialism serves its own target group and has its own identity. Arkin was looking for a flexible and scalable solution that would allow the sites of the various specialisms to be built within a single platform without losing its own identity.

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The collaboration with Basic Orange is very pleasant. They are a dedicated and committed partner, always available and full of good ideas. Thanks to their commitment and enthusiasm, we succeed in constantly renewing and improving our websites.
Marjo Wolters Marketing and Communications Manager Arkin
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The challenge: a uniform basis that offers flexibility and customisation

The biggest challenge was to build a platform that offered both uniformity in corporate identity and management and the ability to facilitate the unique branding and functionalities of each speciality. Each of Arkin's healthcare specialities has its own target group, services and information structure, which means that the websites need specific content and navigation. In addition, the platform had to be easily expandable for future specialities and always meet the strictest requirements for security, accessibility and reliability within the healthcare sector.

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Our approach: a modular multi-website platform based on Umbraco

To provide Arkin with a future-proof platform, we opted for a modular set-up with Umbraco as CMS. Together with Arkin, we determined a strategy that guarantees unity and recognisability in all websites, while there is room for specific content and functions per specialism. With a central back-end, Arkin is now able to easily manage content and pages, with the same modules being applicable to every site, but customisable on a site-by-site basis for a customised experience.

In the first phase, we realised arkin.nl as a basis and starting point for the other websites. This approach allowed us to build a solid foundation and learn early on what works well for future expansions. This makes every new website, such as those of Jellinek and PuntP, easier to set up and maintain.

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The design: consistency and recognition for diverse audiences

The design team developed a visual framework that makes each website recognisable as part of the Arkin organisation, while leaving room for the unique look and feel of each specialism. By combining fixed elements with space for unique content, each specialism retains a recognisable appearance. Clear navigation and well-structured pages ensure that clients can quickly find the information they need. Accessibility and ease of use were central to this, so that the websites are usable for various target groups and meet accessibility standards.

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Technical realisation: a secure, scalable platform for healthcare content

Our development team focused on building a solid and scalable technical infrastructure. The back-end is built to be able to grow with the organisation and makes it possible to manage multiple websites with one CMS. In addition, a modular architecture offers the possibility to customise functionalities such as search functions, integrations with calendars and contact forms per website.

Result: a future-proof platform that supports Arkin in their healthcare mission

With the launch of arkin.nl, the foundation has been laid for a future-proof multi-website platform. The new website is more accessible, faster and more user-friendly than before. Thanks to its flexible back-end, Arkin can easily manage and extend content to new websites, without adding complexity. The platform forms a solid foundation to launch the websites of Jellinek, PuntP, Arkin Ouderen, Sinai Centrum and other specialities efficiently and consistently.

Conclusion: a strategic foundation for growth and collaboration

The development of the multi-website platform for Arkin demonstrates how a modular, scalable approach can contribute to a powerful digital presence in the healthcare sector. The platform supports the unique positioning of each specialism, while maintaining management and maintenance costs. Thanks to the close collaboration with Arkin, a platform has been created with which they can support and inform their clients even better.

Expertise

Expertise applied by us

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Do you want to know how we can also make your healthcare institution successful online?

I would like to tell you more about it.

Robin Kool Accountmanager Zorg at Basic Orange

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