AI content, UX and design

Basic Orange helps you write optimal content with a smart virtual AI assistant that understands your tone of voice and target audience. This assistant allows you to create high-quality texts for web pages, blogs, newsletters and social media faster and more efficiently. Thanks to advanced SEO functionalities, the AI automatically generates relevant keywords and structures, making your content easier to find in search engines.

In addition, the AI adjusts the style and tone of voice based on your brand identity, so that the content always fits seamlessly with your communication strategy. Through smart suggestions and editing help, you save time and improve the quality of your texts, without compromising on creativity and authenticity.

The AI can even generate and fine-tune content in multiple languages, ideal for organisations with an international focus.

UX (User experience) stands for a customer's user experience with the website he or she visits. The UX design largely determines whether the customer returns to your website. Just like in the normal world. When users have a positive experience with your business, they come back.

Research shows that 88% of online consumers drop out on a user-unfriendly website. When the UX design is good, users have fewer problems or questions when visiting your website. This saves time and energy and increases the chance of a better conversion. We adapt our UX design to our target group, which is central to the design of a website. We therefore put ourselves in the shoes of your customer and ensure an optimal experience for every visitor.

Design must be beautiful, but above all good and well thought out. A good design adds value, meaning and quality and is optimally focused on the target groups of the website. At Basic Orange we are experts in translating your corporate identity into a well-functioning online style guide. Specifically intended for all online expressions such as your website, social media, newsletters and apps. Our designs perfectly match the defined personas, and therefore also the objectives of your website.