Raket
Conversion optimisation

'Cause you're never done growing

Conversion optimisation is a continuous process

Online marketing means something different to everyone. What we have in common is that we want more: to be found better, more visitors, more conversion, more turnover. Based on data, we help you identify opportunities for optimising conversion. Together, we set goals, test and experiment, and analyse the outcome. Through periodic reports using tools such as Hotjar, Leadinfo, Google Ads and Analytics, we strive for continuous conversion optimisation.

Quote
"The Care Circle has been working with Basic Orange for a number of years. We are very pleased with their expertise and thinking along with us during the further development and optimisation. A big plus is their service, this is fast, personal and it always feels like you are number 1".
Stefan Vreeman Project Coordinator Online, De Zorgcirkel
We have been working successfully with Basic Orange for several years now, currently mainly with Wessel as an online (content) marketer. Wessel and Basic Orange are committed, pro-active and proactive in all online processes and activities. For us, Wessel is already part of the permanent staff and we therefore always look forward to his periodic arrival in Zeeland.
Jeffrey van Peer Online Marketer, Delta Energy

We continuously improve your website

We do this by putting the visitor first and mapping out at which points in the customer journey we can optimise. By putting your customer (journey) first, you can really make a difference. Organizations that really put their customer first have an average of 30% more conversion.

We periodically provide advice on how we can better serve visitors based on Cialdini's proven online persuasion principles. We also look at the performance and technical operation of the website, the findability in Google and the user-friendliness of the website on mobile, tablet and desktop.

To make this measurable, we set objectives and KPIs together. To achieve this, we make proposals at fixed times (e.g. quarterly) where you can optimise.

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More conversion through irresistible texts

In addition to design, UX and speed, text is one of the most important factors for a good website. That is why Basic Orange pays serious attention to this with its customers and as a certified partner we offer the course of Wim van der Mark, Martin van Kranenburg and Etienne Donicie to our customers. In addition, thanks to a periodic optimisation meeting, we ensure that the writing techniques are optimally applied in our clients' websites.

Basic Orange is the first full-service website agency that is certified for Writing for the Brain: the e-learning course and the book about psychological influencing with text for online.

Tips

Want to know more about optimisation? Check out our knowledge tips

Basic Orange knowledge tip #15
Seo

Answer questions in your text and rank higher in Google

See how it works
Basic Orange knowledge tip #14
Social Media

Four actionable tips for better social media content

Apply them immediately
Basic Orange knowledge tip #12
Spinneweb

Improve your SEO through internal links

Simple and effective
Basic Orange knowledge tip #10

Four writing tips for clear and persuasive texts

Directly applicable
All knowledge tips

What can Basic Orange do for {{placeholder}} ?

Contact us
Wessel

Do you want to know how we can optimise your website?

If you have any questions, feel free to contact me!

Wessel Haaxman Google expert / optimizisator at Basic Orange
020 420 17 02
Our customers

We continuously optimise for

Delta
Longfonds
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