What are the benefits of having your own careers website?

1. Improved user experience A separate 'careers' website provides an improved user experience for applicants. The application process can be streamlined, and the site can include specific functionalities, such as uploading resumes, filling out application forms, and scheduling interviews. This makes potential employees feel heard and valued, which increases the likelihood that they will actually apply.
   
   
2. Focus on specific target groups: Having your own 'careers' website allows you to target specific audiences or niche talents that fit your business needs. This can improve the quality of applicants and increase the chances of attracting the right people for open positions.
   
   
3. SEO Optimization
   A stand-alone 'career' website is good for your SEO.
   
   a. You can focus on relevant keywords and optimise the content to make your vacancies easier to find for the right candidates. This will increase your company's visibility and attract more qualified applicants.
   b. By obtaining quality and relevant backlinks from other websites and social media platforms, websites can strengthen their authority in the eyes of search engines. This can lead to higher rankings in search results and more organic traffic to the website.
   c. Internal Link Building: By placing links from the career website to the main website, you create internal links that improve navigation between different pages on the site. This can improve the overall user experience and help search engines understand the relationship between the two sites.
   d. Strengthening Domain Authority*: When the career website links to the main website, it contributes to the domain authority of the main website. This can improve the main website's ranking in search results, as search engines typically consider higher-authority domains to be more trustworthy.
   
   
4. Brand identity and employer branding: A separate 'careers' website reinforces brand identity and the ability to differentiate yourself from competitors. You can design the website in a way that fits your company culture, making it more attractive to potential employees.
   
   
5. Data insight and analysis: By means of (your own) data analysis tool (e.g. Analytics) you can gain insight into the behaviour of applicants on the careers website. For example, how many people view a vacancy, where they come from, through which channel and how long they stay on the page. This data can be valuable for measuring and optimising the effectiveness of recruitment efforts.
   
   
6. Long-term cost savings: While setting up your own career website requires initial investment, it can be cost-effective in the long run due to the higher effectiveness and reduced use of using external recruitment platforms. For example, you don't have to pay commissions for posted jobs.

All in all, a career website is a worthwhile investment to improve the applicant's customer journey, increase findability through improved SEO, strengthen brand identity, and optimise recruitment efforts to attract more and better talent.

*What is Domain Authority (DA)?

DA is an indicator on a scale of 1 to 100 to see how well your website is performing in Google's search results. At DA, we look at your entire domain. The higher the score, the better your website will perform in the search results.