In addition, accessibility visibly helps your SEO progress. Search engines read your website in a structured way as tools for users. A few examples:
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Clear headline structure (H1, H2, H3) makes content more scannable for visitors and easier for Google to understand.
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Alt texts on images help people with a screen reader, but also ensure that your images can be found in Google.
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Good link texts such as "Check out our approach to accessibility" perform better than "click here". They provide context to users and search engines.
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Readable content without unnecessary complexity reduces the bounce rate. This is a positive signal for SEO.
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Sufficient colour contrast between text and background helps visually impaired people to read content better and at the same time ensures a more pleasant to read website on mobile screens and in bright daylight.
So what's good for accessibility is almost always good for your online performance.
The legal risk is also growing. Legislation on digital accessibility is expanding. More and more organisations are receiving questions, complaints or negative publicity because their website is not up to scratch. Especially if you have a strong brand name, you want to avoid that. Accessibility provides certainty and prevents hassle afterwards.
For many marketing employees, accessibility feels technical and complicated. In practice, it's not that bad. With smart UX choices, accessible content and a solid technical foundation, you can quickly make big steps. No separate optimisations, but a structural improvement of your platform.
At Basic Orange, we don't see accessibility as a mandatory issue, but as an opportunity. With over 30 years of experience, we help organisations to make their website accessible, findable and effective. Always from the user's point of view and always with a focus on results.
Do you want to know how accessible your website really is and where the biggest opportunities for improvement lie? Contact Maarten from Basic Orange for a no-obligation introduction or quick scan.
