Can ChatGPT find your site?

A GEO scan shows how well your website is understood and used by AI search engines. Where traditional SEO focuses on keywords and backlinks, GEO looks at the readability and interpretability of your content for language models.
In short: it's not just about what you write, but especially how well AI can understand and trust your information.
Also read the knowledge tip: Zero clicks: stay visible!

In addition to the expertise of a specialist, a full GEO scan looks at six components that together determine how well your site fits in with the new generation of search technology:

1. Content quality & structure

AI models look for texts that are question-driven ("What is...?", "How does ...?") and provide immediate answers.

• Short, task-oriented content with clear headlines
• FAQs and conversational writing style
• Clear signals of E-E-A-T (Expertise, Experience, Authority, Trustworthiness)
• Author and publication date
  ➜ Helps AI determine whether your information is reliable and up-to-date.

2. Structured data & technical SEO

Schema.org markups (such as FAQ, Article or LocalBusiness) make content machine-readable.

• A full sitemap.xml
• Canonical and hreflang tags for proper indexing
• New: files as llms.txt that guide AI tools
  ➜ Ensures that your website is not only visible, but also understandable for generative search engines.

3. Accessibility & UX

AI extracts a lot of value from well-structured content: logical headings, tables, lists and descriptive alt texts.
➜ A clean, semantic structure makes your content easier to interpret.

4. Authority & findability outside your site

As with traditional SEO, authority remains important. AI looks at

• External mentions, press and citations
• Reliable Backlinks
• Consistent social mentions
  ➜ The more often your brand is mentioned positively and consistently, the stronger the signal for AI.

5. Local visibility

Especially for healthcare institutions, cultural organisations or local companies, a well-optimised Google Business Profile is essential.
➜ AI links this data to location searches and recommendations.

6. Performance & technology

• Core Web Vitals and loading speed: AI tools need to retrieve reliable information at lightning speed. The faster your site, the more likely it is that your content will be included.
• Responsive design
• HTTPS and security headers
  ➜ Fast, secure sites are better appreciated by both humans and AI systems.

Generative search engines are rapidly being integrated into the daily use of the internet.
Google's SGE, Microsoft Copilot, ChatGPT Search and Perplexity will already account for a large part of the search queries in 2025. Websites that are not yet "AI-friendly" are slowly disappearing from these new results.

• Where your site is already ranking well for AI search engines
• Where structure, metadata or content is still lacking
• What you can improve immediately for better visibility in generative results

A GEO scan is not a replacement for SEO, but a necessary upgrade.
Where SEO helps you to be found by search engines, GEO ensures that you are understood by AI.
Those who optimise now not only increase their online findability, but also their future relevance in the AI era.