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Basic Orange knowledge tip #26

Your own marketing AI assistant

Better communication in less time!
Basic Orange knowledge tip #24

Your own marketing AI assistant

Better communication in less time!

The new year is the chance to make good resolutions come true. Is 'doing more with AI' on your list? Perhaps NU.nl* recently reminded you of the rise of AI agents who are "changing every office job." So now is the time to harness the power of AI for your marketing too!

A personal AI marketing assistant – such as a custom-made ChatGPT – can not only make your work more efficient, but above all tailor your communication perfectly to the wishes of your target group. Here are the main benefits:

What do you think?

1. Work more efficiently

An AI assistant takes routine tasks off your hands. Think of writing product descriptions, generating content ideas or answering customer questions. This not only saves time, but gives your team room to focus on strategic projects that really make an impact.

2. Personal and consistent communication

With your own AI assistant, your tone of voice will remain uniform everywhere, from emails to social media posts and advertisements. This strengthens your brand identity and ensures recognisability among your target group. Result? More trust and a better relationship with your customers.

3. Respond immediately to trends

AI analyses data at lightning speed and gives you insight into customer behaviour or market trends. This way you respond immediately to changes and ensure that your marketing message is always relevant and up-to-date.

4. 24/7 customer support

With an AI assistant, your organisation is always available. Whether customers need help with a purchase or have questions about a promotion, your assistant is ready day and night. This improves the customer experience and increases conversion.

5. Fully customised

At Basic Orange, we develop AI solutions that perfectly match your marketing goals. Thanks to our experience and the expertise of Martin van Kranenburg, author of ChatGPT as a second brain, we create a tool that really adds value. Think of an assistant that understands your tone of voice and integrates seamlessly with your existing systems.

6. Protection of your data

A dedicated AI assistant provides control over your data. This is crucial at a time when data privacy is becoming increasingly important. With an in-house solution, sensitive business data remains safe and under your control.

What can Basic Orange do for you?

With 28 years of experience in online communication and the latest AI technologies, Basic Orange helps your organisation to use AI smartly. Whether you want to increase efficiency, improve your communication or take the customer experience to the next level – we develop an AI assistant that perfectly matches your ambitions.

* Nu.nl [Jan 6, 2025]: AI agents are coming, changing every office job

Maarten

Curious about how your own marketing ChatGPT can help your organisation? Get in touch.

Maarten UX design
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