About Basic Orange

Did you know that we are the oldest web agency in the Netherlands that is still run by the same owner? In 1995, Basic Orange started as the first Dutch webshop for CDs. Developers, however, turned out to be more popular than CDs for 35 guilders. So we became a web agency. We trained to become Umbraco experts, expanded our team with communication advisers and developed a plug-in for online personalisation. We believe in the power of flexibility and develop the services our customers demand. Maybe that's why it's been for over 25 years.

Basic Orange focuses not only on the development of websites and online applications, but also on the pre- and post-process. We help define personas and their customer journeys. In this way, we create a relevant experience for all the different target groups of a web environment. In addition, we focus on optimisation, such as search engine marketing and conversion and usability optimisation. We build our web environments in the flexible CMS Umbraco, in which almost anything is possible and all our developers have obtained certificates.

We started by building websites for universities and other educational institutions. Our clientele is now broad and ranges from the cultural sector to the financial sector. Our customers include healthcare institutions, insurers, car brands, non-profit organisations and companies in the commercial services sector. You can read more about what we do for our customers on the customer cases page.