Healthcare partners
Zorgpartners is a leading healthcare organisation in the Central Holland region with various residential and care locations. They tailor their services to each client's individual life. The strength of Zorgpartners lies in seamlessly connecting housing and care options. Within the organisation, the focus is on paying attention to wishes and habits, maintaining self-direction and promoting good cooperation.
The Goal
Previously, we worked on the corporate website to present Zorgpartners and its services. Each location was given its own subsite within the Zorgpartners label with a unique style. In 2023, a new vision and brand campaign led to a revision of the corporate identity. There was also a technical upgrade to Umbraco 8 which offered the opportunity to further optimise the website in structure.
The challenge
It is essential that all audiences can identify themselves and easily find relevant information. The new design must also be in line with the new brand strategy and corporate identity. The challenge lay in creating a fresh style for both the main website and all care centres subsites, while maintaining accessibility. At the same time, it was necessary to think about how the site could contribute to the visibility of care partners.
Quickly to relevant content
Thanks to quick links and effective calls to action, the user is effortlessly led to relevant content. With a clear menu and special in-page menus on longer pages, users follow a clear route to important information.
The result
Expertise applied by us
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