
User experience is the heart of your communication
AI content, UX and design
Your customer is looking for a website that appeals: with a user-friendly design and relevant content. We help you translate the content structure of your website into wireframes (a 'construction drawing' of the website). Together with a recognisable style guide, this forms a solid graphical foundation for your site. We add quality content in text and images for the best user experience. Of course with the help of the latest AI tools.
Optimal content with the help of AI
Basic Orange helps you write optimal content with a smart virtual AI assistant that understands your tone of voice and target audience. This assistant allows you to create high-quality texts for web pages, blogs, newsletters and social media faster and more efficiently. Thanks to advanced SEO functionalities, the AI automatically generates relevant keywords and structures, making your content easier to find in search engines.
In addition, the AI adjusts the style and tone of voice based on your brand identity, so that the content always fits seamlessly with your communication strategy. Through smart suggestions and editing help, you save time and improve the quality of your texts, without compromising on creativity and authenticity.
The AI can even generate and fine-tune content in multiple languages, ideal for organisations with an international focus.

Certified by AI expert Martin van Kranenburg
Basic Orange has been officially certified by Martin van Kranenburg, author of the bestseller ChatGPT as the 2nd Brain. We define and create virtual AI assistants that help businesses work smarter and more efficiently. Our AI solutions support content creation, customer interaction, and data-driven decision-making. This allows for faster workflows, better communication, and a consistent brand appearance.
With a custom-built AI assistant, you'll benefit from 24/7 support, automated processes, and valuable insights. Whether it's a chatbot, a marketing tool or a knowledge platform, we provide a solution that perfectly suits your organisation. Discover the possibilities and make AI work for you!
UX - the user experience is key
UX (User experience) stands for a customer's user experience with the website he or she visits. The UX design largely determines whether the customer returns to your website. Just like in the normal world. When users have a positive experience with your business, they come back.
Research shows that 88% of online consumers drop out on a user-unfriendly website. When the UX design is good, users have fewer problems or questions when visiting your website. This saves time and energy and increases the chance of a better conversion. We adapt our UX design to our target group, which is central to the design of a website. We therefore put ourselves in the shoes of your customer and ensure an optimal experience for every visitor.
Design is the ambassador of your brand
Design must be beautiful, but above all good and well thought out. A good design adds value, meaning and quality and is optimally focused on the target groups of the website. At Basic Orange we are experts in translating your corporate identity into a well-functioning online style guide. Specifically intended for all online expressions such as your website, social media, newsletters and apps. Our designs perfectly match the defined personas, and therefore also the objectives of your website.
Want to know more about a good user experience? Check out our knowledge tips

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