UX, UI design and content

UX (User experience) refers to a customer's user experience with the website he or she is visiting. The UX design largely determines whether the customer returns to your website. Just like in the real world. When users have a positive experience with your business, they'll come back.

Research shows that 88% of online consumers drop out of a user-unfriendly website. When the UX design is good, users have fewer problems or questions when visiting your website. This saves time and energy and increases the chances of a better conversion. We adapt our UX design to our target audience, which is central to the design of a website. That's why we put ourselves in your customer's shoes and ensure an optimal experience for every visitor.

Design has to be beautiful, but above all it has to be good and well thought-out. A good design adds value, meaning and quality and is optimally aimed at the target groups of the website. At Basic Orange, we are experts in translating your corporate identity into a well-functioning online style guide. Specifically intended for all online expressions such as your website, social media, newsletters and apps. Our designs fit perfectly with the defined personas, and therefore also with the objectives of your website.