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Basic Orange knowledge tip #12

Pointing at yourself yields a lot

Basic Orange knowledge tip #12

Improve your SEO through internal links

Want to improve the SEO of your website? Make use of internal linking: the application of internal links! This is easy and quick to apply to your website. So it's a quick win. Curious what it is and how to do it? Find out in this knowledge tip.

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What are internal links?

Internal links are links to other pages within your website. We often place the most important pages in the menu, and we recommend including the other useful pages in the footer as a link. But it is precisely in the text that you can also make references to other relevant and related pages. These internal links will help unlock your site.

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The benefits of internal links

Internal links help your visitor find the other interesting information on your site. As a result, the traffic to your less visited page grows. In addition, visitors stay longer on your site and search engines see that your website is valuable to your audience. Finally, internal links help search engines make relevant connections within your website. Please note: they must be relevant links. Don't randomly link to other pages everywhere, or link the same pages everywhere.

How do you apply internal links?

Is there a topic within your text that you will provide more information about in other articles? Link it through. Make sure that the link also contains a descriptive term of the page to which you are referring. In addition, refer to new relevant information in older news items, blog posts and FAQs by using an internal link.

Tip: to piggyback on the success of high-scoring keywords/pages, you can track your rankings. Which keywords/pages are you ranking well on? Provide internal links from those popular pages to related lesser-known pages.

This tip is part of Basic Orange's series of practical online knowledge tips . Stay informed of all developments via our Facebook or LinkedIn channel.

Wessel

Do you want to know how we can optimise SEO for your website?

Feel free to contact me!

Wessel Haaxman Google expert / optimizisator at Basic Orange
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