Use Pinterest as a marketing tool

On the platform, 80% of Pinterest pins are made up of repins. So, it is a platform that places a high value on shareable content. The average lifespan of a pin is three months. This is much longer than posts on Facebook (5 to 6 hours) and Twitter (15-20 min).
In recent years, Pinterest has also been focusing on visual search: being able to show visually similar images in searches.
Pinterest therefore offers opportunities to  stand out as a company and generate traffic to your site without large investments. How much exactly? That remains to be seen, but you can start immediately with the following steps.

1. What are you going to share?
First, think about what images or graphics you can share. What suits your organisation, which topics are you good at, and which ones lend themselves to building a board that is updated periodically? If you have an idea for this, take the following steps to get started with Pinterest.

2. Create a business account
First, sign up for an official Pinterest business account. With a business account, you get additional marketing features like educational marketing materials and Pinterest Analytics. This allows you to tap into Pinterest's full marketing potential.

3. Find Relevant Categories
Pinterest is divided into 33 categories: 32 specific and 1 'other' if your board/content doesn't actually fit within 1 of these options. These categories range from "Health & Fitness" to "Holidays & Events," for example. If your content fits within one of these 32 categories, the use of Pinterest is definitely recommended. If you fit better within the 'other' category, this does not necessarily mean that the platform is not suitable for you. It's just worth researching how to make Pinterest work best for your business.

4. Create Theme Boards with Pins
Look for relevant content for your organisation. What information lends itself to sharing, in what relevant field do you have photos, ideas, tips to share?

• As an architect, you can, for example, share beautiful examples of tiny houses
• As a theatre, you can share a backstage photo of every artist performing and build up a collection of comedians, theatre makers, etc.
• As a health organisation, you share healthy meals or tips to exercise more

5. Pin in newsletter
Make it easier for people to find your Pins by sending them directly to them. Your newsletter is the perfect place to share some of your latest Pins and direct your subscribers to your Pinterest account. In the theatre example: "Who was in our theatre this week?".

And of course, Pinterest offers you a business account to promote your pins, so you get more followers.

Basic Orange on Pinterest: https://nl.pinterest.com/basicorange

This tip is part of Basic Orange's series of practical online knowledge tips . Stay informed of all developments via our Facebook or LinkedIn channel.